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Starting a Company Blog: 12 Tips to Help You Succeed
1. Do Something Different
When starting a business blog, it's important to stand out from the crowd. With so much content available online, you need to find a unique angle that sets your blog apart. Take the time to plan and create posts that offer something different and valuable to your audience.
– John Turner, SeedProd LLC
2. Focus on Sales Journey Stages
Target different stages of the sales journey with your blog content. Provide valuable information to newbies to nurture their interest. Offer advanced insights to intermediates to showcase your expertise. And deliver high-level content to experts to position yourself as the ideal partner for scaling their businesses.
– Ron Lieback, ContentMender
3. Leverage Storytelling Techniques
Use storytelling techniques in your blog posts to capture the attention of readers and make your brand more memorable. By weaving narratives into your content, you create an emotional connection with your audience, enhancing engagement and leaving a lasting impact.
– Abhijeet Kaldate, Astra WordPress Theme
4. Cover Evergreen Topics
Focus on covering evergreen topics that align with your industry. By doing so, you can connect with a relevant audience and ensure that your content remains valuable and relevant over time. This approach will help you attract and retain readers while maximizing the return on your blogging efforts.
– Chris Klosowski, Easy Digital Downloads
5. Set a Realistic Publishing Schedule
Establish a publishing schedule that you can realistically maintain. Consistency is key when it comes to blogging, so find a schedule that works for you and stick to it. Having a blog without regular updates can do more harm than good, so make sure you can commit to your chosen schedule.