Tucker Carlson Teams Up with Anti-ESG Shopping App for Ad Deal on Twitter

Tucker Carlson Secures Advertising Deal with Public Square

Career Transition for Tucker Carlson

Former Fox News host Tucker Carlson has recently launched a new Twitter show following his departure from the network in April. Although viewership has reportedly declined since its premiere, Carlson's program continues to draw millions of views. In an effort to attract conservative-friendly advertisers, Carlson has agreed to a seven-figure advertising deal with Public Square, a shopping app that caters to conservatives. The move comes as Carlson seeks to build a larger platform for his show and capitalize on his outspoken conservative views.

A Battle Against Environmental, Social, and Governance Policies

Public Square promotes itself as the ideal starting point for conservatives to combat environmental, social, and governance (ESG) policies. These anti-American policies have become a target for Republican lawmakers, right-wing officials, and media figures. Public Square CEO Michael Seifert has expressed the company's goal of shifting consumer spending to counter these "corrupt philosophies" and support conservative values. By partnering with Carlson's show, Public Square aims to tap into his substantial conservative audience and amplify its message.

The Details of the Advertising Deal

Under the seven-figure advertising deal, Public Square ads are expected to start appearing on Carlson's show in late August. This partnership demonstrates Carlson's intent to secure high-profile advertisers for his new program. The move also highlights the potential for conservative-aligned companies to reach a larger audience through Carlson's platform. Additionally, Carlson's media company is seeking significant funding, with Wall Street veteran Omeed Malik's investment firm, 1789 Capital, planning to make an eight-figure investment by the end of the summer.

Rebekah Mercer's Involvement

Billionaire Republican megadonor Rebekah Mercer, who has a history of supporting conservative causes, has ties to both 1789 Capital and Public Square. PitchBook lists Mercer as an executive at 1789 Capital, and she is among the investors in a fund within the firm focused on entrepreneurship, innovation, and growth. Mercer and her family have previously financed conservative media outlet Breitbart and invested in the now-defunct social media platform Parler. Mercer's involvement further solidifies the conservative alignment of Public Square and its partnership with Tucker Carlson's show.

A Hot Take on the Impact of the Advertising Deal: Potential Opportunites for New Businesses

The advertising deal between Tucker Carlson's show and Public Square presents potential opportunities for new businesses looking to align themselves with conservative values and tap into a large conservative audience. As Public Square positions itself as a platform to combat environmental, social, and governance policies, it opens the door for businesses that share these values to connect with like-minded consumers.

With Carlson's show drawing millions of views, the partnership offers exposure to a significant conservative audience. This could be especially beneficial for new businesses seeking to establish their presence in the market. By leveraging the conservative alignment of Public Square and Carlson's platform, these businesses can gain visibility and potentially foster brand loyalty among conservative consumers.

Furthermore, the involvement of billionaire Republican donor Rebekah Mercer adds additional weight to the partnership. Mercer's previous support for conservative media outlets and investments in platforms like Parler demonstrate her commitment to advancing conservative causes. This association could help attract even more conservative consumers to Public Square and potentially provide new business opportunities within its ecosystem.

Overall, the advertising deal between Tucker Carlson's show and Public Square signifies a growing market for businesses aligned with conservative values. New businesses that successfully navigate this landscape and position themselves as champions of conservative ideals could benefit from increased exposure and support from the conservative audience that Carlson's show attracts.

Key takeaways:

- Conservative entrepreneurs can seize opportunities by aligning with Public Square.

- Leveraging the exposure from Tucker Carlson's show can provide a platform for new businesses.

- Rebekah Mercer's involvement gives additional credibility to the conservative alignment of Public Square.

- The growing conservative market presents potential for brand loyalty and increased visibility for new businesses.

Article First Published at: https://www.cnbc.com/2023/07/16/tucker-carlson-twitter-show-strikes-ad-deal.html