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New Features Added to Instagram Threads
Follows tab and Translate Button
Instagram Threads, the Twitter clone launched by Meta two weeks ago, has just received an update that includes new features. One of the notable additions is the follows tab, which allows users to easily see who is following them. Additionally, users now have access to a translate button, making it easier to read text in other languages and navigate posts from people they don't follow.
This update, specifically for the app's iOS version, also includes software bug fixes and loading improvements. These updates aim to enhance the user experience and address any technical issues that may have been reported.
Introducing Threads
Meta's Threads quickly gained popularity, with 100 million sign-ups in just five days. However, growth and engagement seemed to taper off in the following week, according to data from Sensor Tower and Similarweb. Despite this, the app's success has drawn attention from advertisers who are hoping for more features like chronological feeds and the ability to search for hashtags.
Adopting these features would enable advertisers to create more effective ad campaigns when Meta opens up the opportunity. As users eagerly await these updates, Cameron Roth, a software engineer for Instagram, advised users to restart their app or wait until the end of the day to fully experience the new features. He explained that the updates are implemented through a system of server-delivered flags, which may take some time to fully release.
Positive Outlook for Threads
Overall, the new features added to Instagram Threads aim to enhance the user experience and address user feedback. The follows tab provides users with valuable information about their followers, while the translate button makes it easier to engage with content in different languages. As Threads continues to evolve and incorporate new features, it has the potential to become a valuable platform for both users and advertisers alike.
Hot Take: The Potential Impact on New Businesses
The addition of new features to Instagram Threads presents an exciting opportunity for new businesses looking to leverage this platform for growth. The follows tab, in particular, offers valuable insights into a company's follower base, allowing businesses to better understand their audience and tailor their content accordingly. Knowing who is following them can help businesses develop targeted marketing strategies and create more engaging content that resonates with their audience's interests and preferences.
Furthermore, the translate button in Threads opens up opportunities for businesses to connect with a wider audience. It eliminates language barriers, enabling companies to reach potential customers across different regions and cultures. Businesses can now engage with posts from users they don't follow, expanding their reach and building brand awareness among a more diverse audience.
As Threads continues to evolve and attract users, advertisers are taking notice. The potential integration of features like chronological feeds and hashtag searches can further enhance marketing opportunities for businesses. It would allow them to maximize the impact and ROI of their ad campaigns, ensuring their content is delivered to the right audience at the right time.
Overall, the updates made to Instagram Threads have the potential to positively impact new businesses. By providing valuable insights, breaking language barriers, and offering enhanced advertising capabilities, Threads becomes a powerful tool for businesses to connect with their target audience, expand their reach, and drive growth. As businesses embrace these new features and adapt their strategies to leverage Threads' potential, they can establish a strong presence in the dynamic and ever-growing social media landscape.
Article First Published at: https://www.cnbc.com/2023/07/18/meta-updates-threads-with-new-features-including-a-follows-tab.html
