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The Surprising Upside of Declining Airline Cargo Revenue

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Airlines' Cargo Revenue Declines as Travel Demand Recovers

Airlines Report Decreases in Second-Quarter Cargo Revenue

Delta, United, and American Airlines have all reported year-over-year declines of about 40% in their second-quarter cargo revenue. Delta's cargo business generated $381 million in the first half of 2023, down from $561 million in the first half of 2022. Similarly, American's cargo unit brought in $420 million in the first six months of this year, compared to $692 million in the same period last year. United's cargo revenue amounted to $760 million so far in 2023, down from $1.2 billion in the same period the year before.

Record Revenue for Airlines, Fading Impact of Cargo

While airlines are reporting record revenue thanks to the rebound in travel demand, the role of cargo in boosting airlines' revenue during the pandemic has diminished. Cargo revenue at United, the largest U.S. carrier, represented less than 3% of the airline's $25.6 billion year-to-date revenue in the first half of 2023. This is significantly lower than 2020, when cargo revenue accounted for over 10% of United's sales.

The Changing Landscape of Air Cargo

Cargo revenue now represents only 1.3% and 1.6% of overall revenue at Delta and American, respectively, compared to 3.5% and 12% in 2020. However, this decline in cargo revenue is not all bad news. During the pandemic, airlines turned to cargo flights to sustain their operations when passenger bookings were low and travel restrictions limited international service. The reduced cargo capacity led to a surge in shipping rates, driven by e-commerce demand, supply chain issues, and port congestion.

The Impact of Travel Recovery on Cargo Demand

As travel demand has recovered, airlines have added back passenger flights, increasing the supply of space for cargo. This, combined with a decrease in air cargo demand, has resulted in a 47% decline in the Baltic Air Freight Index compared to a year earlier. Additionally, the International Air Travel Association reported a 15% increase in air cargo capacity in May 2023, while demand dropped by 5%. Airlines are also expanding flights to capitalize on the strong international travel demand, further driving down cargo revenue.

Conclusion: The Changing Dynamic of Air Cargo and its Impact on New Businesses

A New Norm for Airlines and Cargo Revenue

The recent decline in airlines' cargo revenue as travel demand recovers presents a new dynamic that could impact businesses seeking to enter the air cargo market. The figures reported by Delta, United, and American Airlines indicate a significant decrease in cargo revenue compared to pre-pandemic levels. This suggests that the role of cargo in boosting airline revenue has diminished and highlights the changing landscape of the air cargo industry.

Opportunities and Challenges for New Businesses

While the decline in cargo revenue may seem concerning for new businesses entering the air cargo market, there are both opportunities and challenges to consider. During the height of the pandemic, airlines relied heavily on cargo flights to sustain their operations, creating surges in shipping rates and an increased demand for cargo services. This presented a lucrative market for entrepreneurs in the industry. However, as travel demand recovers and passenger flights are reinstated, the supply of cargo space has increased, causing a decrease in air cargo demand. This, coupled with airlines expanding their flights to capitalize on the rebounding travel industry, poses challenges for new businesses looking to establish a strong foothold in the air cargo market.

Adaptability and Innovation as Keys to Success

To thrive in this changing landscape, new businesses in the air cargo industry must prioritize adaptability and innovation. They should explore opportunities beyond traditional air cargo services and consider niche markets or specialized services that can differentiate them from larger carriers. This might involve partnerships with e-commerce companies, last-mile delivery services, or focusing on sectors experiencing growth, such as the healthcare or perishable goods industries. It is crucial for new businesses to closely monitor market trends, adapt their strategies accordingly, and invest in technologies that optimize efficiency and customer experience. By identifying untapped market segments and providing tailored solutions, new ventures can carve out a profitable niche in the evolving air cargo industry. In conclusion, while the decline in airlines' cargo revenue may present challenges for new businesses entering the air cargo market, there are still opportunities to be found. By leveraging adaptability, innovation, and strategic partnerships, new ventures can position themselves for success in this evolving landscape. Article First Published at: https://www.cnbc.com/2023/07/20/airline-shrinking-cargo-revenue-good-news.html

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