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The Launch of Meta's Text-Based Twitter Competitor, Threads
Accessing Your Invitation
Meta will be officially releasing Threads, its text-based Twitter competitor, on Thursday. However, there is a way to access your invitation ahead of the launch. Simply open the Instagram app and search for "Threads" on the Explore page. You should see a small ticket emoji appear on the far right. Tap the "Admit One" ticket in the search bar and your Threads invitation will appear. The invitation includes your username, the Threads launch date and time, a QR code, a numeric code, and a "Get Threads" button that will take you to the App Store.
Availability for Users
Unlike the invite-only beta phase of Bluesky, Meta does not seem to have restrictions on who can use Threads, except for the requirement to have an Instagram account. The app will launch in the U.S. on Thursday, but users in the E.U. may have to wait due to regulatory concerns.
If you don't see a ticket appear in the search bar, you can also access the invitation by opening your profile and tapping the three lines on the top right. A "Threads" option will appear in the drop-down menu, where you can view your invite. Please note that currently, your Threads username is the same as your Instagram username, and it is unclear whether it can be changed. More information will be available once the app officially launches on Thursday.
In conclusion, the launch of Meta's text-based Twitter competitor, Threads, brings an interesting development to the social media landscape. With an accessible invitation process and no apparent user restrictions, Threads aims to compete with established platforms like Twitter. This new platform provides an opportunity for businesses to explore alternative channels for reaching their target audience and expanding their online presence.
The availability of Threads to users with an Instagram account opens up new possibilities for businesses looking to engage with their customers in text-based conversations. As the app launches in the U.S., businesses in the country can capitalize on this early access to build their presence on Threads and connect with their followers in a different way.
However, it's important to note that regulatory concerns may impact the availability of Threads for users in the E.U. This potential delay could serve as a hindrance for businesses targeting European markets, as they may have to wait before leveraging the platform's benefits in those regions.
Furthermore, the uncertainty surrounding the ability to change Threads usernames raises questions for businesses that may need to align their usernames with their existing brand identities. Ensuring consistency across social media platforms is crucial for brand recognition and trust building, so clarity on username customization will be essential for businesses to make strategic decisions.
Overall, the launch of Threads provides a fresh opportunity for businesses to explore text-based conversations and connect with their audience in a different way. It will be interesting to see how this new platform evolves and how businesses adapt their social media strategies to leverage its potential in the coming months.
Article First Published at: https://www.cnbc.com/2023/07/05/how-to-sign-up-for-threads-metas-new-twitter-competitor.html