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Saudi Arabia's Sovereign Wealth Fund's Investments: Lucid, Activision, EA, and Uber

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Saudi Arabia’s PIF Reveals Investments in Experiential Offerings

PIF’s Top Public Equity Holdings

Saudi Arabia’s sovereign wealth fund, known as the Public Investment Fund or PIF, has revealed its top public equity holdings. These holdings, valued at approximately $35.5 billion, show that PIF has made a series of clear bets on experiential offerings.


The largest stake in PIF’s portfolio is in Lucid, an electric automaker. PIF holds a $8.9 billion stake in the company, which constitutes about 25% of PIF’s equity holdings. Furthermore, PIF controls about 60% of Lucid’s outstanding shares.

Activision Blizzard

PIF’s second largest stake is in Activision Blizzard, a game maker. Valued at $3.3 billion, this stake amounts to 9.1% of PIF’s public equity holdings.

Other Holdings

PIF also holds significant stakes in other companies, including Electronic Arts ($2.98 billion, 8.4% of its portfolio), Uber ($2.3 billion, 8.4%), Take Two Software ($1.36 billion, 3.8%), and Live Nation ($880 million, 2.5%).

Saudi Arabia’s Privileged Access for Investments

Saudi Arabia has attracted the attention of venture capital and private equity firms due to its privileged access and deep pockets. As Saudi Arabia diversifies away from oil-and-gas investments, these firms are keen to collaborate with the kingdom.

This report reveals PIF’s significant investments in experiential offerings, ranging from electric automakers to game makers. With billions of dollars allocated to these ventures, PIF is capitalizing on the growing demand for immersive experiences.

Conclusion: Saudi Arabia's PIF Investments and the Impact on New Business

The recent revelation of Saudi Arabia's sovereign wealth fund, the Public Investment Fund (PIF), investing heavily in experiential offerings sends a clear signal to new businesses seeking growth opportunities. With a portfolio valued at approximately $35.5 billion, PIF's strategic bets on companies like Lucid and Activision Blizzard highlight the emerging trend towards immersive experiences.

For entrepreneurs and new businesses, this demonstrates the potential for substantial financial backing and support in the Saudi Arabian market. PIF's sizable investments in companies related to electric automakers and game makers, among others, showcases their commitment to staying ahead of the curve and capitalizing on the rising demand for immersive experiences.

Moreover, Saudi Arabia's privileged access and deep pockets have attracted attention from venture capital and private equity firms globally. This presents an opportunity for new businesses to collaborate with the kingdom and tap into their extensive resources.

For aspiring ventures, understanding and aligning with the experiential offerings space could prove to be a strategic move to attract PIF's attention and secure investment. By providing innovative and immersive products or services, new businesses can position themselves to take advantage of the growing demand and potential partnerships in the Saudi Arabian market.

In conclusion, Saudi Arabia's PIF investments emphasize the shifting landscape towards experiential offerings, opening doors for new businesses to thrive. By staying progressive and keeping pace with evolving consumer preferences, entrepreneurs have the opportunity to leverage these investments and secure their own success in the ever-expanding realm of immersive experiences.

Article First Published at: https://www.cnbc.com/2023/07/11/activision-ea-uber-heres-where-saudi-arabias-pif-has-invested.html

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