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Roblox Announces New Mature Content for Users 17 and Up
Background
Roblox recently announced that its eligible creators can now build experiences featuring mature content for users aged 17 and older. The company aims to create experiences that are appropriate for users at every life stage, and people between the ages of 17 and 24 currently make up 22% of Roblox’s community.
New Features
The new features will allow older users to access content that contains themes such as violence, romantic content, depictions of blood and alcohol, moderately crude humor, and unplayable gambling. These mature experiences were previously not available via the platform.
Age Verification
To access the new content, users will need to verify their age on the platform by providing a selfie and a government-issued ID. Parents can also limit their kids’ access to certain experiences through Roblox’s parental controls. This move is part of Roblox’s vision to provide age-appropriate content for all its users.
Business Impact
The announcement comes after Roblox witnessed significant growth in daily active users between 17 and 24 years of age. Shares of Roblox have risen around 44% year to date, compared to the Nasdaq's 31% increase during the same period. The new features are expected to roll out in the coming weeks.
Roblox is expanding its offerings by allowing its creators to build experiences for mature audiences. It is a strategic move from the company to provide more age-appropriate experiences for its users. With more mature content available, users may be more likely to engage on the platform, which could result in more revenue for Roblox.
The announcement by Roblox to allow mature content access to users aged 17 and up is a move that may have significant impacts on a new business. This business can create a community of new users within the 17-24-year-old age range that currently comprises 22% of Roblox’s user base. However, the business must ensure that it complies with regulations for mature content, such as age verification to prevent underage users' access to explicit content.
The move to allow the creation of mature content by eligible creators on the platform can also be seen as a strategic move to capture the surge in demand for mature content among young adults. However, this move is not without risks, including parents' backlash, who may feel that the new content is inappropriate for Roblox's family-friendly image.
New businesses that want to leverage the surge in demand for mature content must focus on creating content that is captivating, entertaining and innovative to capture the target audience's attention. It is crucial to ensure that the content is not only mature but also engaging enough for users to keep coming back for more.
Roblox's new offering presents an opportunity for new businesses to capture a new user base. However, it is essential to comply with regulations and create high-quality mature content that is both entertaining and innovative.
