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Report: Apple to Release New Apple Watch Ultra Alongside iPhone 15 in Fall

Latest Business News

Apple to Release Upgraded Versions of Existing Offerings

New iMacs and iPads

According to a Bloomberg report, Apple is planning to release a slate of upgrades across all its major product lines over the next 12 months. The company is set to launch a pair of new 24-inch iMacs, with early development begun on a larger 30-inch iMac, which will be the largest all-in-one screen size to date. Both iPad Pro and iPad Air are slated to receive updates, with the former finally receiving OLED screens.

New Watches and MacBook Pros

Apple Watch Ultra and two sizes of the next-gen Apple Watch 9 are also expected to be launched, alongside new MacBook Pros. These will come in 13-, 14-, and 16-inch variants and feature the new M3 chipset, which is not expected to power the new $3,500 Vision Pro headset. Additionally, Apple has reportedly already shipped a new 15-inch MacBook Air at WWDC, with another refresh already in the works.

Apple’s Vision Pro

Apple’s Vision Pro headset is the latest entrant in the virtual reality space, and according to hands-on experiences, it is more powerful than almost all of its competitors, with two high-definition screens and custom processors to reduce latency. The device has received some criticism for causing motion sickness and being uncomfortable to wear for extended periods. However, Apple is expecting good results based on its excellent specifications and is expected to expand its circle of users beyond senior engineers and executives.

New Product Lines

Apple has also begun developing two new bifurcated product lines, including a second-generation high-end model and a lower-end version of the original Vision Pro.

Overall, Apple is expected to release many upgraded versions of its existing products over the next year, while also launching various new products and product lines. Apple’s Vision Pro headset has received mixed reviews, but the company is reportedly expecting it to perform well, as it is more powerful than its competitors.

As a new business, keeping an eye on industry updates and product releases is crucial to stay relevant and competitive. Apple's plans to release upgraded versions of their existing offerings along with new product lines may indicate a shift in consumer demand and offer opportunities for smaller businesses to innovate and offer similar, more affordable products. For example, if the market shows a growing interest in more powerful virtual reality headsets like Apple's Vision Pro, a new business could differentiate themselves by creating a comfortable and affordable alternative. Additionally, smaller businesses can also look for ways to collaborate with tech giants like Apple to offer complementary products or services. It's important to keep in mind that while Apple's products may have mixed reviews, their loyal following and influence in the tech industry should not be ignored. As the market continues to evolve, staying informed and adaptable is key for new businesses to thrive.

Article First Published at: https://www.cnbc.com/2023/06/26/apple-reportedly-plans-new-apple-watch-ultra-with-iphone-15-this-fall.html

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