Meta's Threads App Launches New "Following" Tab
Improved User Experience with Chronological Posts
Meta's social media app, Threads, has introduced a highly requested feature called the "Following" tab. This new tab allows users to view chronological posts from the people they follow, providing a more cohesive experience compared to the algorithmically curated content in the "For you" feed. Users have been eagerly awaiting this feature and have been voicing their requests to Meta executives such as CEO Mark Zuckerberg and Instagram chief Adam Mosseri since Threads' initial launch.
"Ask and you shall receive," wrote Zuckerberg in a post on Tuesday.
Additional Updates and Enhancements
Alongside the "Following" tab, Threads has also introduced other updates to enhance user experience. Users can now sort their "Activity" feed by follows, quotes, and reposts. Additionally, users have the option to view their liked posts in their settings and translate posts that appear in a different language.
Meta Takes Inspiration from Twitter
Many users have drawn comparisons between the layout of the "For you" and "Following" tabs on Threads and the existing layout on Twitter. Twitter recently underwent a rebranding as "X" after being acquired by Elon Musk. Moreover, Threads bears similarities to Twitter in terms of its icons and features, including character limits. Meta executives, like Adam Mosseri, have positioned Threads as a more positive alternative to Twitter, appealing to communities that never fully embraced the latter platform.
Threads' Rapid Growth and Ongoing Development
Since its launch on July 5, Threads quickly amassed 100 million users, capitalizing on outages and rate limit policies affecting Twitter at the time. However, engagement on the app has slightly declined in recent weeks. Meta acknowledges this and is committed to delivering new features and updates to Threads as swiftly as possible. Users can expect continuous improvements to the app's functionality and user experience.
Conclusion: Threads App's "Following" Tab Sets Stage for New Business Opportunities
The introduction of the highly anticipated "Following" tab on Meta's Threads app marks a significant milestone in enhanced user experience. By providing users with a chronological feed of posts from people they follow, Threads aims to create a more cohesive and personalized social media experience. This new feature addresses the demands of users who have been eagerly requesting a more streamlined content discovery process.
With Meta's commitment to continuous development and improvement, new businesses can seize this opportunity to tap into a rapidly growing user base. The recent comparisons drawn between Threads and Twitter highlight the potential for Threads to attract communities seeking an alternative social media platform. As Meta positions Threads as a more positive and engaging option, entrepreneurs can explore ways to leverage the app's unique features and engage with a new target audience.
The rapid growth of Threads since its launch indicates the potential for businesses to gain visibility and reach a wide user base. While engagement on the app has experienced a minor decline, Meta's recognition of this trend and their commitment to delivering updates and new features reassure entrepreneurs that the platform will continue to evolve and adapt to user preferences.
In conclusion, the launch of the "Following" tab on Meta's Threads app presents new business opportunities for entrepreneurs looking to capitalize on the app's growth and user engagement. With Meta's mission to provide an improved user experience and ongoing development, entrepreneurs can position themselves to successfully navigate the changing landscape of social media platforms and effectively connect with their target audience.
Article First Published at: https://www.cnbc.com/2023/07/25/meta-threads-gets-chronological-feed-for-people-you-follow.html