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Wrexham AFC Secures New Sponsorship Deal with HP
Wrexham AFC Announces Partnership with HP
Wrexham AFC, the Welsh soccer club owned by Hollywood stars Ryan Reynolds and Rob McElhenney, has announced a new sponsorship deal with U.S. technology giant HP. The Palo Alto-based tech company will provide the club with new laptops, PC accessories, and hybrid working technology. In addition, the HP logo will appear on the sleeve of Wrexham's shirts for the upcoming 2023/24 season.
Continued Expansion and Support
Last month, Wrexham revealed that United Airlines would become its official front-of-shirt sponsor, marking the club's expansion on the international stage. With the new partnership with HP, Wrexham aims to enhance its technological capabilities and strengthen its connection with the community. The club's co-chairmen, McElhenney and Reynolds, expressed their excitement about the collaboration, highlighting HP's leading position in the technology sector and Wrexham's promising future.
Wrexham's Remarkable Transformation
As the third-oldest professional soccer club in the world, Wrexham has recently experienced a remarkable transformation. After winning the Vanarama National League last season, the club secured promotion to League Two—English soccer's fourth tier—for the first time since 2007/8. Reynolds and McElhenney, who acquired the struggling club in November 2020, have played a crucial role in revitalizing its fortunes.
A Boost from Documentary Series
Wrexham's popularity received a substantial boost from the Disney+ and HBO documentary series titled "Welcome to Wrexham." The series chronicled the owners' efforts to guide the club to promotion during their first season at the helm. The passionate support of Wrexham's fans throughout the journey has served as an inspiration to HP and has further solidified the club's reputation.
Summer Tour in the U.S.
To further promote the club and connect with fans, Wrexham is planning a summer tour of the United States. The tour will feature exhibition matches against English Premier League giants Chelsea and Manchester United, as well as Major League Soccer's LA Galaxy. The matches will serve as a preparation for the upcoming 2023/24 season, while also enhancing Wrexham's global visibility.
By securing partnerships with reputable companies like HP, Wrexham AFC is strengthening its standing both on and off the pitch. The club's expansion plans and commitment to technological advancement are fueling its ambitions for success in the future. With the support of prominent sponsors and its dedicated fanbase, Wrexham is poised for a promising journey in the world of professional soccer.
Conclusion: Wrexham's Sponsorship Deal with HP and Its Impact on New Businesses
The recent sponsorship deal between Wrexham AFC and HP is indicative of the club's ambitious plans for growth and success. This partnership, along with other significant collaborations, such as United Airlines becoming the official front-of-shirt sponsor, highlights Wrexham's increasing international presence and its commitment to expanding its brand both on and off the pitch. For new businesses, this showcases the potential benefits of forming strategic partnerships with established industry leaders.
An Inspiring Transformation
Wrexham AFC's remarkable journey, from a struggling club to securing promotion and gaining prominence through the documentary series "Welcome to Wrexham," is a captivating story that has resonated with fans and sponsors alike. It demonstrates the impact that a compelling narrative and strong leadership can have on the perception and reputation of a business. Aspiring entrepreneurs can learn from Wrexham's transformation by understanding the value of a well-crafted brand story and the importance of connecting with their target audience.
The upcoming summer tour of the United States, featuring exhibition matches against renowned soccer clubs such as Chelsea, Manchester United, and LA Galaxy, is an example of Wrexham's efforts to enhance its global visibility. This underscores the significance of expanding reach beyond local markets for new businesses. By leveraging strategic partnerships, embracing digital platforms, and embracing international opportunities, emerging ventures can broaden their audience and attract a diverse customer base.
Securing sponsorships from established companies like HP serves as a testament to Wrexham AFC's commitment to technological advancement and the improvement of their operations both on and off the field. For new businesses, aligning with industry leaders can provide access to resources, technologies, and expertise that can contribute to accelerated growth and success.
In conclusion, Wrexham AFC's partnership with HP offers insights for new businesses looking to thrive in a competitive landscape. The club's expansion, inspiring transformation, global reach, and commitment to technological advancement highlight the importance of strategic partnerships, storytelling, global reach, and staying ahead of the curve. By taking cues from Wrexham AFC, new businesses can position themselves for a promising journey towards success.
Article First Published at: https://www.cnbc.com/2023/07/11/hp-joins-united-airlines-in-sponsoring-reynolds-and-mcelhenneys-wrexham.html