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Europe Braces for Another Heatwave as Temperatures Soar
Heat Dome Expands, Pushing Temperatures towards Record Levels
Europe is preparing for another heatwave as a scorching "heat dome" expands over the southern half of the continent. This comes after the planet recently experienced its hottest day on record for the third time this month. The climate emergency is fueling these extreme temperatures, underscoring the urgency to reduce greenhouse gas emissions. Parts of Greece, eastern Spain, and Sardinia and Sicily in southern Italy have already seen temperatures exceed 45 degrees Celsius in recent days.
Hottest Temps of the Summer So Far
The European Centre for Medium-Range Weather Forecasts (ECMWF) reported that Europe is currently facing some of the hottest temperatures of the summer, thanks to the growing heat dome that is allowing warm air to build up. A heat dome occurs when a high-pressure circulation in the atmosphere traps hot air, leading to sweltering heat over vast areas. However, researchers at ECMWF predict that a slightly less warm air mass from the north could provide temporary relief. Nevertheless, another period of extreme heat is forecast for the end of the week and the beginning of next week.
Record-breaking Temps Expected
Italy is bracing for record-breaking temperatures as the hot air mass returns next week. Meteorologists anticipate that temperatures in the center and south of the country could reach peaks close to 40 degrees Celsius. The Italian islands of Sardinia and Sicily have already neared the European record for hottest temperatures. The Italian government has issued extreme heat red alerts for 23 cities, highlighting the severity of the situation.
Heatwave Grips Greece
Greece has been battling wildfires and extreme temperatures. While the wildfires have subsided, temperatures are expected to reach 45 degrees Celsius in the coming days. Greek Prime Minister Kyriakos Mitsotakis has warned that the hard times are not over yet and called for vigilance and readiness. In response, Greece's Culture Ministry has decided to close all archaeological sites, including the iconic Acropolis, each afternoon through to Sunday.
Spain Sees Slight Relief
Spain will likely experience a relief from extreme heat during the last week of July, with temperatures falling to below-average levels. However, the country recently witnessed a flurry of temperature records, with Malaga airport experiencing its warmest night since records began over 70 years ago. Temperatures did not drop below 31.6 degrees Celsius overnight, surpassing the previous record by more than 2 degrees Celsius.
Conclusion: Heatwave Impact on New Businesses
As Europe braces for another heatwave, the soaring temperatures pose both challenges and opportunities for new businesses in the region. The increasing frequency and intensity of heatwaves due to the climate emergency demand adaptation and innovation. Here is a "hot take" on how this topic may impact new businesses:
1. Energy Efficiency and Sustainability: The rising temperatures highlight the need for energy-efficient solutions and sustainable practices. New businesses can capitalize on this demand by offering eco-friendly products and services, such as energy-efficient cooling systems or renewable energy solutions. Investing in sustainable practices can not only support the fight against climate change but also attract environmentally-conscious consumers.
2. Outdoor Recreation and Cooling Solutions: Despite the scorching weather, people still seek outdoor activities and relaxation. New businesses can tap into this market by providing cooling solutions, such as misting systems or portable air conditioners for public spaces, parks, and outdoor events. Offering shaded areas or designing innovative cooling products can attract customers looking to beat the heat while enjoying outdoor experiences.
3. Health and Wellness: Extreme heat poses health risks, and businesses in the health and wellness sector can play a crucial role. New ventures focusing on heatwave preparation, heat stress management, and offering cooling products like personal fans or cooling apparel can address the increasing demand for heat-related health solutions. Providing access to hydration stations or heat safety education can also be valuable services during heatwaves.
4. AgriTech and Food Services: Heatwaves can have a significant impact on agriculture and the food industry. New businesses in AgriTech can develop innovative solutions to mitigate the effects of extreme heat on crops, such as precision irrigation systems or heat-resistant seed varieties. Additionally, food establishments can embrace seasonal and heat-resistant menus, sourcing from local and sustainable suppliers.
5. Tourism and Hospitality: While the heatwave poses challenges for some tourism destinations, others may benefit from increased tourist activity during summer months. New businesses in the tourism and hospitality industry can focus on providing unique and memorable experiences centered around the heatwave theme. This includes offering refreshing and local cooling treats, organizing heatwave-themed events, or promoting sustainable tourism practices.
In conclusion, as Europe faces another heatwave, new businesses have the opportunity to address the challenges and demands arising from extreme temperatures. By embracing sustainability, providing cooling solutions, focusing on health and wellness, innovating in agriculture, and capitalizing on heatwave tourism, these businesses can contribute to both climate resilience and economic growth. It's crucial for entrepreneurs to adapt and respond to the changing climate landscape, while considering the long-term impacts and benefits to society.
Article First Published at: https://www.cnbc.com/2023/07/21/europe-heatwave-greek-pm-warns-of-hard-times-as-temperatures-soar.html