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China Commits to Modify and Enhance Property Policy Amid Challenging Economic Recovery

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China Vows to Adjust Policies for Property Sector and Focus on Stable Employment

China's Response to Economic Challenges

China's top leaders have promised to make timely adjustments and optimization to the policies surrounding the country's struggling property sector. They also emphasized the importance of stable employment as a strategic goal. In addition, the leaders made pledges to boost domestic consumption demand and address local debt risks. These decisions were made during a recent quarterly meeting of the Politburo, chaired by President Xi Jinping. The meeting typically sets the tone for China's economic policies for the second half of the year.

The leaders acknowledged that the economy is facing new difficulties and challenges, including insufficient domestic demand, operational issues for certain enterprises, risks and hidden dangers in key areas, and a complex external environment. They also recognized that the post-pandemic economic recovery will happen in a wave-like fashion and will be a tortuous process.

Focusing on Property Market Changes

Observers noted that the Politburo removed the phrase "housing is for living in, not speculation" from its discussions on the real estate sector. Instead, they mentioned the need to adapt to major changes in the demand-supply dynamics of the property market. The leaders also highlighted the importance of city-specific measures to meet residents' essential housing needs and revitalize idling properties.

The country's property sector has been struggling since the government cracked down on its debt levels in August 2020. Over the years, excessive growth in the sector has led to the construction of ghost towns and an oversupply of properties. Some estimates suggest that the property sector still accounts for up to a quarter of China's annual economic activity.

Boosting Domestic Demand and Consumption

China's leaders have committed to actively expanding domestic demand and raising income levels to promote consumption. This aligns with their earlier plans to restore and expand consumption, which includes measures to boost household income, improve the business environment for private firms, and stabilize youth employment. In addition, the leaders have emphasized the need to boost consumption in sectors such as automobiles and electronic products.

The Politburo also highlighted the importance of government investment, although specific details were not mentioned. They also plan to accelerate the issuance and use of local government special bonds. However, analysts believe that the focus will primarily be on supporting employment rather than providing direct handouts to households.


The decisions made by China's top leaders reflect their intention to address the challenges faced by the country's property sector and boost stable employment. While the meeting fell short of offering large-scale stimulus, it indicates a shift towards focusing on quality growth. The emphasis on adapting to changes in the property market and boosting domestic consumption demonstrates the government's commitment to economic stability and long-term development. The implementation of these policies is expected to provide support for China's economic recovery in the coming months.

Hot Take: Impact on New Business in China

China's recent vows to adjust policies for the property sector and focus on stable employment will have both positive and negative implications for new businesses operating in the country. On the positive side, the government's emphasis on stable employment indicates a commitment to supporting the labor market. This could translate into increased consumer spending power, as stable employment leads to higher disposable incomes. New businesses that cater to consumer demands, such as those in the retail or service sectors, may benefit from a boost in domestic consumption. The government's focus on specific sectors like automobiles and electronic products also presents opportunities for startups operating in these industries. However, the government's efforts to address the challenges in the property sector may have some drawbacks for new businesses. With the emphasis shifting away from speculation, there might be a slowdown in real estate investment and development. This could have a cascading effect on other industries like construction and materials, potentially impacting supply chains and business opportunities for related businesses. Overall, new businesses in China will need to carefully navigate the changing economic landscape and adapt their strategies accordingly. Those that align with the government's goals of stable employment and domestic consumption are more likely to thrive in this evolving environment. Additionally, businesses that offer innovative solutions or can effectively tap into emerging sectors will have a better chance of success. It is crucial for entrepreneurs to stay updated on the latest developments and adjust their business plans to align with the government's policies and priorities. Article First Published at: https://www.cnbc.com/2023/07/24/china-vows-to-optimize-property-policy-in-torturous-economic-recovery.html

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