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"Bank of America Selects This Software Stock as a Top Pick Due to Growing A.I. Interest"

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Bank of America: Artificial Intelligence Could Drive More Growth for HubSpot

AI Interest and Potential for Growth

Bank of America analyst Brad Sills believes that customer relationship manager HubSpot could experience significant growth from the implementation of artificial intelligence (AI). Sills stated that the interest in AI is evident and views HubSpot as the leader in the small and medium-sized business (SMB) front office applications category. The analyst reiterated his buy rating on shares and named HubSpot a top pick. He also raised his price target to $635, indicating a potential 16% increase from the previous day's closing price.

Advantages and Revenue Growth

Sills mentioned that HubSpot has compelling competitive advantages that could lead to share gains. The company's innovative inbound marketing approach, wide range of offerings, and expanding channel of digital marketing partners are factors that could sustain revenue growth of over 20% in the coming years. Sills highlighted that HubSpot is well-positioned to capitalize on AI due to its vast dataset of over 1 billion transactions and 177,000 customers. This abundant data enables the company to rapidly develop AI offerings.

Positive Outlook and Discounted Stock

While HubSpot's shares have already surged 92% year to date, Bank of America believes that the stock is still trading at a discount relative to the large-cap software group. The bank's positive outlook for HubSpot's growth potential supports its recommendation to invest in the company. As a result of Bank of America's report, HubSpot's shares experienced an additional 0.8% increase on Friday morning. In conclusion, Bank of America analyst Brad Sills anticipates that HubSpot could experience significant growth by incorporating artificial intelligence into its operations. The company's competitive advantages, including its inbound marketing approach and extensive digital marketing partnerships, could contribute to revenue growth exceeding 20%. Despite a surge in share price, the stock is still considered undervalued compared to its peers in the large-cap software group. Overall, the outlook for HubSpot is positive, and investors may consider taking advantage of the potential for future growth.


The Bank of America report highlighting the potential for HubSpot's growth through the implementation of artificial intelligence (AI) presents an interesting opportunity for new businesses. As AI continues to gain traction, incorporating this technology into customer relationship management (CRM) systems like HubSpot can offer a competitive edge and drive revenue growth. HubSpot's position as a leader in the small and medium-sized business (SMB) front office applications category, coupled with their innovative inbound marketing approach, extensive digital marketing partnerships, and a vast dataset of customer transactions, positions them well to capitalize on AI. For new businesses, the implications are significant. By adopting AI-driven CRM systems, they can enhance customer engagement, streamline operations, and make data-driven decisions. This can result in improved customer satisfaction, increased sales, and overall business growth. Additionally, the positive outlook for HubSpot, supported by Bank of America's recommendation and price target increase, indicates that investors recognize the potential value in AI-driven CRM systems. As HubSpot continues to expand and refine its AI offerings, new businesses may have the opportunity to leverage these technologies to gain a competitive advantage in their respective industries. In conclusion, the integration of AI into CRM systems presents a compelling opportunity for new businesses. By following HubSpot's lead and embracing AI technologies, they can position themselves for growth, improve efficiency, and drive success in an increasingly competitive market. Article First Published at: https://www.cnbc.com/2023/07/28/bank-of-america-makes-this-software-stock-a-top-pick-ai-interest-is-palpable.html

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