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Alphabet Inc. to Report Second-Quarter Earnings
What to Expect
Alphabet, the parent company of Google, is set to release its second-quarter earnings after the close of regular trading on Tuesday. Analysts are predicting adjusted earnings of $1.34 per share and revenue of $72.82 billion.
It is expected that Google Cloud will report $7.87 billion in revenue, while YouTube ads are projected to bring in $7.43 billion. Traffic acquisition costs are expected to be $12.37 billion.
Due to a pullback in digital ad spending, Alphabet is likely to report single-digit year-over-year revenue growth for the fourth consecutive quarter. Double-digit growth is not expected until the fourth quarter.
Cost Cutting Measures
The cost-cutting measures implemented at the start of the year, including layoffs at Google, continued into the second quarter, although to a lesser extent. Some jobs at the navigation unit Waze were eliminated as Google merged its mapping products. The company also scrapped certain projects, such as a Generation Z social chatbot.
Focus on Artificial Intelligence
Artificial intelligence was a major theme in the second quarter for Alphabet. At Google's annual developer conference, Google I/O, the company announced new generative AI features for search called Search Generative Experience (SGE). It also merged Google Brain and DeepMind as part of its efforts to compete in AI. Additionally, Google has been rolling out updates to its ChatGPT competitor Bard.
While the core ad market faces challenges, Google Cloud remains a catalyst for expansion. Analysts expect the cloud business to grow 25%. In the first quarter, Google Cloud recorded its first operating profit. Microsoft's Azure is projected to have a similar growth rate, with Microsoft also reporting earnings after the close on Tuesday.
Alphabet's leadership is still encouraging employees to return to the office more frequently. The company has cracked down on attendance, even asking remote workers to reconsider. Some employees have also voiced concerns about CEO Sundar Pichai's pay, which reached $226 million last year.
Despite these challenges, Alphabet shares have seen a 38% increase this year, outperforming the S&P 500. Executives will discuss the quarterly results with analysts during a conference call at 5 p.m. ET.
Conclusion: Potential Impact on New Businesses
Alphabet Inc.'s second-quarter earnings report provides valuable insights that may impact new businesses in various ways. Here's a "hot take" on the implications:
- Digital Ad Spending: The pullback in digital ad spending affecting Alphabet's revenue growth highlights the importance for new businesses to carefully plan their marketing budgets. It may be prudent to consider alternative advertising channels or focus on optimizing organic search rankings to mitigate potential ad spending constraints.
- Artificial Intelligence: Alphabet's focus on artificial intelligence underscores the increasing relevance of AI technologies. New businesses should explore integrating AI solutions in their operations to enhance efficiency, automate tasks, and gain a competitive edge.
- Cloud Expansion: Despite challenges in the core ad market, Google Cloud continues to drive Alphabet's growth. This emphasizes the potential for new businesses to leverage cloud services and infrastructure to scale their operations and gain access to advanced technologies without hefty upfront investments.
- Cost-Cutting Measures: Alphabet's cost-cutting measures, including layoffs and project cancellations, reflect the ongoing need for businesses, new or established, to maintain financial sustainability. Startups should remain agile and evaluate their expenditure carefully to optimize resources and adapt to market conditions.
- Employee Matters: Alphabet's push for office return and concerns raised by employees regarding CEO compensation highlight the challenges of balancing organizational expectations and employee satisfaction. New businesses should prioritize establishing a healthy work environment and fair compensation practices to attract and retain top talent.
While Alphabet has demonstrated strong stock performance despite these challenges, new businesses should closely monitor industry trends and adapt their strategies accordingly. By staying agile, embracing emerging technologies, and prioritizing resource optimization, startups can position themselves for success in a dynamic market landscape.Article First Published at: https://www.cnbc.com/2023/07/25/alphabet-googl-q2-earnings-report-2023.html